Planned content (social, web) and worked with brand ambassadors and KOLs Heavy project management in a high-paced, highly regulated environment
Planned, executed and measured marketing communications programs, campaigns and convention deliverables for Medtronic’s Advanced Energy and Cerebrospinal Fluid Management business, targeting healthcare professionals and patients globally Plan, develop and execute print collateral, ads and media, as well as social, direct and digital marketingĪnalyze and report effectiveness of campaignsīuild long-term relationships with influencers and key stakeholders Write, edit and proof collateral, presentations and web contentĮnsure that marketing campaign content is compliant, by working with legal and regulatory teams Partner with product marketing to develop effective value propositions and outbound messaging S ENIOR MARKETING COMMUNICATIONS SPECIALIST | CHROMATOGRAPHY AND MASS SPECTROMETRYĭevelop and implement effective communication strategies for online communityĬollaborate with online communications specialists and other cross-functional teams (PR, media, digital, regional marketing, marcom, etc.)
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